What are the things in cable trading: "Supplied first, pay later" is just a game for the brave

In the trillion-dollar market of wire and cable, marketing battles are staged every day. Thousands of wire and cable companies and tens of thousands of cable marketing managers have used endless "means" to compete for the market pie. The so-called winner is the king, and the loser is the bandit. If you want to be a winner, let’s take a look at Asia Port to see what routines are in cable marketing?

Quality is king, service is supreme

With the gradual maturity of wire and cable users, quality has become the primary condition for consumers to purchase wires and cables, and a cable manufacturing company with stable cable product quality is the foundation of marketers. For owners who only consider price, marketers should guide them to consider factors such as service, production capacity, brand, etc., and instill their own company's product quality and advantages.

"Supplied first, pay later" is just a game for the brave

Only by paying the money with one hand and delivering the goods with one hand can you play happily. However, the operation mode of some units purchasing cables is "supplied first, then paid", which obviously contradicts the current rules of the game for most cable manufacturers. Under the temptation of larger profits, some marketing managers signed orders in accordance with the customer's game rules. This model is extremely risky for marketing managers. Of course, high risk leads to high returns. This is only a game for the brave with capital.

Quality is not good enough, actively find a testing center

The quality of cable products is being rectified every year. According to official sampling data, the overall qualification rate of cable products in the market is above 80%. However, only judging from the State Grid’s e-commerce platform and the bad suppliers released by State Grid Corporation every month, some large manufacturers cannot avoid cable quality problems. Once there is a quality problem, how to solve it?

The owner unit will generally send the cable to the testing center for testing, and the testing center will issue a cable testing report. Before the testing center submits the cable testing report to the owner, it is the first time to solve the quality problem.

Beware of the "nine-headed bird" unit

At present, the macro economy is tight, and the capital operation of the manufacturing industry is very tight. Even for some long-term cooperative units, the phenomenon of payment arrears is very serious. Once the excess futures payment is formed, the marketing manager is in a dilemma. Solving through legal means not only takes a long time, but also increases the difficulty of collecting the money. The marketing manager also has to bear litigation costs and interest on overdue payments. There is no way. Those who owe money these years are all uncles, and marketing managers generally do not choose to litigate until the last moment.

After all, consumers are all about the quality and service of the cable. As long as the quality of the cable is not problematic, your cable brand is well-known and your service is in place, consumers have no reason not to choose you!