Pearl River Cable: Internet + Wire and Cable" to open up a new pattern of e-commerce, broad market prospects (part 2)

Broad prospects for new energy cables

As a new direction for the next step of the wire and cable industry, the beginning of new energy cables has been receiving increasing attention from the industry. Since the beginning of the 21st century, the world has been vigorously advocating the development of new energy, and my country’s new energy industry is developing in full swing. Broadly speaking, the types of new energy include: solar energy, wind energy, nuclear energy, biomass energy, chemical energy, etc. Energy construction and development are inseparable from cables, so photovoltaic cables, wind power cables, cables for offshore oil channels, cables for nuclear power plants, electric locomotive cables and other new energy cables have gradually become the next direction for the cable industry to break.

Analysts said that in the next 10 years, my country's wind, solar, nuclear and other new energy industries will be in a stage of explosive growth. It is estimated that the installed capacity of wind, solar, and biomass power generation is expected to reach 200 million kilowatts, 100 million kilowatts, and 3000 by 2020. 10,000 kilowatts, far from the "Twelfth Five-Year" plan of 100 million kilowatts, 21 million kilowatts, and 13 million kilowatts, a substantial increase of one time or more. Following the restart of my country's nuclear power construction, by 2020, my country's nuclear power generating units in operation are estimated to reach 58 million kilowatts, and 30 million kilowatts are under construction. With the rapid development of my country's new energy industry chain, there is an infinite demand for various special cables such as wind energy cables, photovoltaic cables, and nuclear energy cables.

Leveraging "Internet +" to open up a new blue ocean

The "Internet +" tide that has led the deep innovation of the manufacturing industry seems to have also allowed the wire and cable industry to see new expectations for transformation. Analysts said that with the further development of big data, cloud accounting, and Internet skills, the Internet will be more easily transformed into a modern and efficient trading operation channel, thereby enabling the public Internet to develop into the industrial Internet. From this point of view, it is a general trend to change the existing operation form with the development of the Internet. The wire and cable industry is gradually entering the age of sophisticated shopping malls, and the past austere-style development will surely change to refined development. Regarding the wire and cable industry of traditional supporting products, making full use of the "Internet +" god-given opportunity to perfectly connect the new cable and e-commerce channels is the only way for the cable company to develop, and it can open up a wider range for the company. Shopping mall.

Market disorder is now one of the important factors affecting the improvement of the quality of small and medium-sized cable companies. For example, there are many fake and inferior products, and the price of products is reduced to participate in market competition. Some small and medium-sized cable companies cannot or do not want to make legitimate profits by improving the quality of their products, and are unwilling to invest human, material and financial resources in quality management. The wire and cable industry is a "material, heavy, and light" industry. The cost of data acquisition, labor capital, and the cost of intermediate sales directly affect the company's economic benefits, especially the intermediate sales. Through the "Internet +", the production company and the user can be directly connected, eliminating the need for intermediate links. In the sales chain, the two parties in the process can be directly connected, which can greatly reduce the cost of sales. "The wire and cable profession is related to people's livelihood and must be based on the original intention of being a conscientious company. It is possible to consider abundant fake'Internet +', and really promote the connection of mobile Internet, cloud accounting, big data, Internet of things, etc. with the profession, and accelerate the quality of construction The social co-governance mechanism reshapes the ecology of professional quality and business ecology, releases quality integrity and profitability, fundamentally handles professional quality issues, and enhances the core competitiveness of the profession."

It is understood that since 2012, my country's wire and cable companies have embarked on the "taobao form" which is completely different from the traditional promotion form. The emergence of this new form marks that the wire and cable profession has officially embarked on the path of connecting with e-commerce. At present, there are three main forms of e-commerce for the wire and cable industry: one is the form of distribution, that is, the product is purchased from the manufacturer and then resold to earn the difference; the second is the form of taobao, that is, the manufacturer uses the e-commerce channel to directly open an online store; The third is brand direct sales, that is, manufacturers directly open online shopping malls. From the perspective of the development of domestic wire and cable professional e-commerce, most wire and cable companies have selected the "taobao format" that uses the e-commerce channels provided by the Internet to open stores directly when they innovate e-commerce formats. In this regard, some people in the industry believe that the participation of many wire and cable companies indicates that the profession has actively changed the mood of online promotion. The "taobao form" of the connection between wire and cable and e-commerce may gradually become the mainstream development trend of the profession in the future.